Problem Statement:

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The Jewellery Store London initially experienced strong growth driven by low AOV products. However, as sales from these categories declined over time, the brand faced challenges in maintaining consistent revenue and scaling further.

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Our Approach:

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• Shift to Premium Product Focus: Redirected campaign efforts from low AOV products to high-value collections to improve revenue quality and scalability.

• Retention-Driven Targeting with Performance Max: Implemented a customer retention strategy by adjusting bids to re-engage lapsed but high-potential customers who had previously interacted with the brand.

• AI-Powered Dynamic Creative Execution: Leveraged AI-generated assets within Performance Max to dynamically showcase premium product categories, enhancing engagement and conversion potential.