Challenge:

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Battle against stagnating user engagement and increasing customer acquisition cost (CAC)

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Deeper Funnel Optimization:

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Targeted high-LTV users using Firebase and Meta Advantage+ automation (first-order AOV > ₹500).

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iOS Device Penetration:

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Deployed SKAN 4 video campaigns to engage premium iOS audiences.

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UGC-led Creatives & Offers:

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Combined user-generated content with tiered in-app offers to boost conversions.

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Unlocking New Geographies & Inventories:

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Applied BDI/CDI analysis via Google & Meta feeds to capture untapped regions