Problem Statement:

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To enable financial inclusion of migrant worker communities in Malaysia by helping them adapt Instapay's digitized remittance through simplified social media communication.

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Awareness:

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• Created visual and easy-to-understand content that was accessible to a wide audience.

• Developed comprehensive how-to videos, guides, and explainers that provided clear and concise information.

• Communicated in vernacular languages to ensure that all audiences could understand the content.

• Represented the audience's nationality and culture in the content to create a sense of connection and understanding.

 

Consideration:

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Hosted FB Live Q&A sessions to resolve queries and provide additional information to the audience.

 

Acquisition:

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Leveraged paid ads across social media platforms to reach a wider audience and drive traffic