Problem Statement:

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Flydubai launched new routes to the Maldives and Sri Lanka from the  Europe and CIS markets with the objective of increasing brand  awareness and brand lift in those markets

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Our Approach:

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• Research and Understanding of the Market-

• The research considered population and language data, top social media  platforms and channels by market/country, and digital reach of the country  on different channels.

• Knowing the Audience and Creating the Right Audiences and TGs to  Target Understood the relevant audience data, such as demographics and  psychographics, and the top social channels and travel websites used by the  people in the target market.

• Choosing the right media mix & Vernacular Ads-

• Selecting the right channels & media mix to make the maximum  impact

• Vernacular ads usage since the markets were heavily influenced by  local languages