Problem Statement:

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Skillmatics wanted to to maximize its presence and sales on Amazon, particularly in the US market, while adhering to a daily sales target of $2000 and maintaining an advertising cost of sales (ACoS) below 60% in India.

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Our Approach:

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• Targeted Advertising Optimization:  Created product to keyword grid to advertise the best product for relevant search terms.

• SKU-Specific Advertising Approach: Tailored advertising campaigns for various SKUs, distinguishing between different ad platforms such as HSA and SPA to maximize ROI.

•  Continuous Campaign Refinement: Utilized ongoing monitoring of triggered game types for search terms, refining campaigns for optimal performance.

• Age-Based Campaign Optimization: Conducted age analysis to categorize products by age range, enabling targeted advertising and eliminating underperforming SKUs.