Problem Statement:

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The speech synthesis market was ruled by legacy players with over a decade’s presence. As a new entrant, Murf AI needed to break through and capture meaningful search share.

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Our Approach:

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• User-Centric Content: Answered real user queries, covering end-to-end topics users cared about.

 

• Built Buzz with Publishers: Partnered with online publishers to boost visibility and domain authority.

 

• Strengthened E-A-T: Established expertise, authority, and trust to become a recognised voice in AI.

 

• Optimised the Website: Created a fast, stable, and bot-friendly website with regular tech audits to maintain top performance.