Challenge:

Overcoming Limited Marketplace Visibility in India & MEA to Drive Brand Awareness

Awareness & Recall Building:

Used impact-led and biddable media with Comscore insights to maximize reach and efficiency.

Creative Innovation:

Transformed static ads into rich-media with contextual storytelling around cleaning and pet care to make the brand more relatable.

Full-Funnel Integration:

Combined Amazon DSP Meta YouYube OTT and vernacular platforms for consistent visibility and stronger purchase intent.

The Impact:

90x

Increase in monthly brand searches

Increase in Amazon Prime Day sales

Uplift in pet-related keywords, showcasing strong contextual resonance