Problem Statement

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⇒ Sales stuck in stagnancy with no visible growth trajectory

⇒ Poor platform visibility limiting brand discoverability & reach

⇒ Inefficient scaling leading to diminishing returns on ad spend

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Our Approach

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1. Automation First: Deployed rules for Bid, Placement, Budget, Keyword Harvesting & Day Parting to drive efficiency and eliminate human error

2. AMC Integration: Unlocked high-intent audiences - S&S Lookalikes, L90 Purchasers : to scale targeted spends

3. Right Place, Right Time: Used Seller Central SQP data to segment keywords into cohorts; mapped optimal products using beta report keyword CVR

4. Reduced Cannibalisation: Cut branded spends; focused budget only on products with highest purchase overlap via Consumer behaviour analytics